Highs and Lows of Social Media Marketing in 2018
Social media marketing professionals are finding themselves quite busy these days. The Facebook US congressional hearing, the GDPR regulations, fake news and AI developments are creating quite the buzz.
There are a lot of things to consider. The budgets for marketing are being closely examined. Marketers have to show the business some value by providing more efficiency or better ROI.
Keeping that in mind, there are a lot of things that expert social media marketers are discussing. Here are a few of the most prominent topics about the highs and lows of social media marketing.
Influencer Marketing
There is a significant shift in the budget when it comes to associating with influencers. Instead of blindly throwing money at influencers, the approach is being strategically taken. There are more considerations being made. The investment towards micro influencers are more likely to become popular.
The mid to top level social media influencers are going to be involved in the same campaigns as the micro influencers are.
The reputation of influencers came to a head recently. Logan Paul, a major YouTube influencer disrespected a person that committed suicide in Japan.
There was action taken by YouTube. They suspended the advertisements on his channels. Things didn’t stop at that. There have been guidelines given and sanctions applied to content producers. they can no longer resort to dubious approach to get more subscribers.
There has been more discussion about the importance of metrics which ensure that things like this don’t get out of hand.
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